When it comes to branding, having a great logo is essential. However, many owners and managers think that image marketing stops there. A tagline is one brand aspect that many small businesses ignore at their peril. This one short phrase can define your company and set you apart from the competition. However, creating a tagline is easier said than done….read more →
Most modern businesses have websites, but few of these websites generate a significant amount of income. This leads many business owners to questions whether their website is worth the effort. Luckily, there are ways to turn hits into sales. Here are five simple guidelines for increasing the profitability of your online presence.
Most business owners know that websites such as Twitter and Facebook can give them a marketing boost. However, there is a new type of website that small business owners should attend to: the business review website. Citizen review websites offer the public a huge opportunity. They can share their experience, good or bad, with others via the world wide web….read more →
Local is the new black. It goes with any marketing scheme, and people are more likely to deal with a company simply because it is local. Indeed, buying local is widely considered as the socially and ecologically responsible way to go. However, even with this advantage, there are disadvantages to going up against the big guys—the large, global businesses that…read more →
Nobody really wants to hear the truth, but sometimes it is necessary in order for growth. There is no other way to find out exactly what your customers and community think of you. Often, customers know exactly what you are doing right and what areas need improvement. If you ask, most will not be afraid to tell you. Here are…read more →