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5 Ways to Market a Small Business that the Big Guys Can’t Match
Local is the new black. It goes with any marketing scheme, and people are more likely to deal with a company simply because it is local. Indeed, buying local is widely considered as the socially and ecologically responsible way to go. However, even with this advantage, there are disadvantages to going up against the big [...]
Continue reading...5 Branding Questions to Ask Your Customers
29. December 2009
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Nobody really wants to hear the truth, but sometimes it is necessary in order for growth. There is no other way to find out exactly what your customers and community think of you. Often, customers know exactly what you are doing right and what areas need improvement. If you ask, most will not be afraid [...]
Continue reading...Importance of Language in Marketing
4. June 2009
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A Language is an innate ability only the humans among all the animals have. A language is verbal sounds used to express ideas. Most other animals have verbal sounds, too, but those sounds are limited and fixed. However, there are incidents where researchers have recorded a single bird giving out hundreds of calls with different [...]
Continue reading...Sneaky Sales Tactics from McDonald’s
15. January 2009
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It’s this wonderful thing called up-selling. Just visit the nearest McDonald’s in your place and observe how the cashiers are trained to do this tactic quite well. “Would you like to supersize that?” or “Would like fries with that?”
Continue reading...The Difference Between Marketing and Selling
14. October 2008
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The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Although they do share a symbiotic relationship, they are separate and essential functions, critical to the success of a business. Understanding the difference will make working in these areas easier.
Continue reading...Effective use of data in business
9. September 2008
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Everyone talks of living in the information age and information overload. True enough but a business needs information to survive and grow. The trick is to collect what is relevant to improving your business process and then using it effectively. Every company collects data. As your company grows you will have extensive data collected and [...]
Continue reading...Marketing Your Business Online
29. August 2008
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A big mistake rookies in the world of online business make is confusing marketing and Sales. These are two distinct activities. In the most basic form sales is persuading a potential customer to buy your product or service. Marketing is creating awareness about your company and its products or services. Marketing is the first step, [...]
Continue reading...What is marketing?
15. August 2008
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Marketing is often confused with advertising and promotion. If you ask most people to define marketing, they will come up with a number of descriptions including “advertising”, “selling”, “hype”, “packaging” and more. Actually marketing involves many more activities that work together to facilitate a satisfactory exchange of relationships via creation, distribution, promotion and pricing of [...]
Continue reading...What is quality Management?
13. August 2008
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There are many definitions of what “quality” is. The best I found is that quality refers to what a product or service can do and that it does it with out errors and is consistent in what it is supposed to do. So quality is some thing that companies have to strive to achieve and [...]
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11. January 2010
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