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Taglines: Part of the Small Business Brand
When it comes to branding, having a great logo is essential. However, many owners and managers think that image marketing stops there. A tagline is one brand aspect that many small businesses ignore at their peril. This one short phrase can define your company and set you apart from the competition. However, creating a tagline [...]
Continue reading...Turning Hits into Sales: Five Proven Strategies
14. January 2010
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Most modern businesses have websites, but few of these websites generate a significant amount of income. This leads many business owners to questions whether their website is worth the effort. Luckily, there are ways to turn hits into sales. Here are five simple guidelines for increasing the profitability of your online presence.
Continue reading...Reviews: The Latest Form of Buzz Marketing
13. January 2010
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Most business owners know that websites such as Twitter and Facebook can give them a marketing boost. However, there is a new type of website that small business owners should attend to: the business review website. Citizen review websites offer the public a huge opportunity. They can share their experience, good or bad, with others [...]
Continue reading...5 Ways to Market a Small Business that the Big Guys Can’t Match
11. January 2010
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Local is the new black. It goes with any marketing scheme, and people are more likely to deal with a company simply because it is local. Indeed, buying local is widely considered as the socially and ecologically responsible way to go. However, even with this advantage, there are disadvantages to going up against the big [...]
Continue reading...5 Branding Questions to Ask Your Customers
29. December 2009
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Nobody really wants to hear the truth, but sometimes it is necessary in order for growth. There is no other way to find out exactly what your customers and community think of you. Often, customers know exactly what you are doing right and what areas need improvement. If you ask, most will not be afraid [...]
Continue reading...Importance of Language in Marketing
4. June 2009
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A Language is an innate ability only the humans among all the animals have. A language is verbal sounds used to express ideas. Most other animals have verbal sounds, too, but those sounds are limited and fixed. However, there are incidents where researchers have recorded a single bird giving out hundreds of calls with different [...]
Continue reading...Sneaky Sales Tactics from McDonald’s
15. January 2009
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It’s this wonderful thing called up-selling. Just visit the nearest McDonald’s in your place and observe how the cashiers are trained to do this tactic quite well. “Would you like to supersize that?” or “Would like fries with that?”
Continue reading...The Difference Between Marketing and Selling
14. October 2008
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The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Although they do share a symbiotic relationship, they are separate and essential functions, critical to the success of a business. Understanding the difference will make working in these areas easier.
Continue reading...Effective use of data in business
9. September 2008
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Everyone talks of living in the information age and information overload. True enough but a business needs information to survive and grow. The trick is to collect what is relevant to improving your business process and then using it effectively. Every company collects data. As your company grows you will have extensive data collected and [...]
Continue reading...Marketing Your Business Online
29. August 2008
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A big mistake rookies in the world of online business make is confusing marketing and Sales. These are two distinct activities. In the most basic form sales is persuading a potential customer to buy your product or service. Marketing is creating awareness about your company and its products or services. Marketing is the first step, [...]
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15. January 2010
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