According to an oft-quoted story, famed psychiatrist Sigmund Freud was once asked if there were a branch of the mind that he didn’t understand. He replied: The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is “What does a woman want?”
Offering a new line of products is one key way of staying relevant in the business community. In particular, adding a ‘high quality’ line with additional benefits is so common in modern business that it is almost ubiquitous. Before the recession, many consumers preferred ‘upgraded’ versions that offered better service or different features than the average product, and companies large…read more →
A recent J.D. Powers and Associates study looked into the shopping habits and attitudes of young people between the ages of 22 and 29, asking them to rank different brands according to their preferences. What they found has huge implications for small business owners everywhere.
A recent report from the Direct Marketing Association predicts that business spending on direct mail spending is going to increase by one billion dollars in 2010. This may come as a surprise to those who thought that email was the advertising media of the future. Because many customers have no problem deleting anything in their inbox that comes from an…read more →
Even if your company doesn’t do business directly over its website, there are good reasons to use email marketing to brand your company and spread the word about your products and services. First, it’s inexpensive and makes it to the target with lightning speed. Second, many people check their email with much more regularity than they check their snail mail….read more →