Pitch sessions are a lot like interviewing for a new hire. The agency introduces itself, shows what it has to offer, and why you should hire them. It’s an opportunity for a company to get to know an agency in person, not just through their website through their work.
Asking the right questions will clue you in on which agency is a keeper, and which agencies are not. Questions such as: Continue Reading
I think we can all agree that networking is one of the most useful activities any business owner or executive can engage in. Not only does it provide you with useful contacts, it also opens up opportunities to either break into new markets or partner with like-minded people. Also, it can mean the start of long-lasting friendships.
But even with the above, many still shy away from online networking, eschewing it as unnecessary and inferior to making contacts in person. This is not the case at all. Online networking is, in many ways, better and more effective than in person networking (although inter-personal networking is still a very important skill to have). Continue Reading
The modern marketer has a glut of possible communication mediums through which he can promote a brand. In additional to traditional advertising like print, radio and television, he also has social media outlets, Internet advertising, and mobile platforms. And that doesn’t even count word of mouth and other customer-driven avenues like blogs and user reviews. With all these options out there, how can a marketer determine which is the most effective?
The solution is not to rely on a single one. Instead, leverage multiple mediums at once. It expands your coverage and increases the effectiveness of your message by an order of magnitude. But even this strategy is not as simple as it sounds. Continue Reading
Most marketers are already familiar with the United States CAN-SPAM law and its requirements for email communication, but few seem to be aware of the Canadian Anti-Spam Law (CASL) and its potentially huge impact on how people use electronic messages for marketing—even if they are not marketing to Canadians.
What is CASL?
Originally enacted in 2010, the Canadian Anti-Spam Law is supposed to suppress and deter occurrences of spam, identity theft, phishing, spyware, viruses, and false representation through electronic communication. By doing this, CASL and its proponents hope to encourage and promote ethical and tasteful ecommerce and improve customer experiences both online and offline. This latest iteration of the law is scheduled to go into effect in late 2013 or early 2014. Continue Reading