Archive | Marketing RSS feed for this section
Five Ways to Make Direct Mail More Effective
A recent report from the Direct Marketing Association predicts that business spending on direct mail spending is going to increase by one billion dollars in 2010. This may come as a surprise to those who thought that email was the advertising media of the future. Because many customers have no problem deleting anything in their [...]
Continue reading...Branding and Email Marketing
4. March 2010
Even if your company doesn’t do business directly over its website, there are good reasons to use email marketing to brand your company and spread the word about your products and services. First, it’s inexpensive and makes it to the target with lightning speed. Second, many people check their email with much more regularity than [...]
Continue reading...Small Business Marketing in 2010
3. March 2010
2010 has brought new trends, both in marketing and among your customer base. Here are five ways that you can find marketing success for your small business in 2010.
Continue reading...Five Tips for Marketing to the Affluent
19. February 2010
Comments Off
Marketing to the affluent is different from marketing to any other group. These discriminating customers have been raised with different social values as well as exposure to some of the highest quality products the nation has to offer. This makes for a unique group of potential consumers, one that small business owners ignore at their [...]
Continue reading...Small Business Guide to Marketing through Google Adwords
11. February 2010
Comments Off
For small businesses struggling to keep their marketing budget to an absolute minimum, Google AdWords can seem like an attractive option. After all, this program offers an inexpensive way to drive relevant traffic to your site, which is a powerful way of building public awareness and sales. Unlike other advertising options, AdWords only charges for [...]
Continue reading...Marketing by Text
5. February 2010
Comments Off
Many people think of text messaging as the sole domain of teenagers, but it has some very useful applications for small business owners. Text messages can be an affordable and very efficient way of communicating with your target audience. Even presidential campaigns are using this media for announcements and marketing messages. Here are a few [...]
Continue reading...Feel like a Social Marketing Kick Start?
4. February 2010
Comments Off
With millions of followers and more every day, social networking and microblogging sites such as Twitter are a promising and completely free way for small businesses to market themselves and get the word out about their brand. However, many small business owners sign up for an account only to feel lost as to what to [...]
Continue reading...Taglines: Part of the Small Business Brand
15. January 2010
Comments Off
When it comes to branding, having a great logo is essential. However, many owners and managers think that image marketing stops there. A tagline is one brand aspect that many small businesses ignore at their peril. This one short phrase can define your company and set you apart from the competition. However, creating a tagline [...]
Continue reading...Turning Hits into Sales: Five Proven Strategies
14. January 2010
Comments Off
Most modern businesses have websites, but few of these websites generate a significant amount of income. This leads many business owners to questions whether their website is worth the effort. Luckily, there are ways to turn hits into sales. Here are five simple guidelines for increasing the profitability of your online presence.
Continue reading...Reviews: The Latest Form of Buzz Marketing
13. January 2010
Comments Off
Most business owners know that websites such as Twitter and Facebook can give them a marketing boost. However, there is a new type of website that small business owners should attend to: the business review website. Citizen review websites offer the public a huge opportunity. They can share their experience, good or bad, with others [...]
Continue reading...
5. March 2010
0 Comments