SpellBrand

The Difference Between Marketing and Selling

The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Although they do share a symbiotic relationship, they are separate and essential functions, critical to the success of a business. Understanding the difference will make working in these areas easier.

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Effective use of data in business

Everyone talks of living in the information age and information overload. True enough but a business needs information to survive and grow. The trick is to collect what is relevant to improving your business process and then using it effectively. Every company collects data. As your company grows you will have extensive data collected and [...]

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Marketing Your Business Online

A big mistake rookies in the world of online business make is confusing marketing and Sales. These are two distinct activities. In the most basic form sales is persuading a potential customer to buy your product or service. Marketing is creating awareness about your company and its products or services. Marketing is the first step, [...]

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What is marketing?

Marketing is often confused with advertising and promotion. If you ask most people to define marketing, they will come up with a number of descriptions including “advertising”, “selling”, “hype”, “packaging” and more. Actually marketing involves many more activities that work together to facilitate a satisfactory exchange of relationships via creation, distribution, promotion and pricing of goods, [...]

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What is quality Management?

There are many definitions of what “quality” is. The best I found is that quality refers to what a product or service can do and that it does it with out errors and is consistent in what it is supposed to do. So quality is some thing that companies have to strive to achieve and [...]

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