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Interactive entertainment—or as it is more commonly known, video games—is a multi-billion dollar industry. In 2010 it took in an estimated 25 billion US dollars in revenue in the United States alone. Competition in this industry is fierce, with dozens of titles being released every quarter, each clawing for both a customer’s money, and a customer’s time.

Although video games have been a niche industry for most if its life (only recently broken into mainstream markets), its steady, consistent growth shows that other industries can take some valuable lessons from this as-yet-unstoppable giant.
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Offering a new line of products is one key way of staying relevant in the business community. In particular, adding a ‘high quality’ line with additional benefits is so common in modern business that it is almost ubiquitous. Before the recession, many consumers preferred ‘upgraded’ versions that offered better service or different features than the average product, and companies large and small were more than willing to comply. However, with the recession becoming entrenched in American economics—and American shopping habits—many small business owners are beginning to see that their upgrades may diminish their core brand.
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