SpellBrand

Taking Over a Business

Not every businessman starts his own business. Many buy up a running business. Most people think that this is an easy option because the ground work has been done and all that is required is to keep the business running. If you think this way, you may be making the biggest mistake of your life. [...]

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What is Your Profit?

If you run our own business, it is tempting to look at the money you make as your profit. Your income less what you have spent is your profit. Right? Sorry, but no way! Thinking in these terms is going to land you in hot water. All the money you make is called Gross Income. [...]

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What is marketing?

Marketing is often confused with advertising and promotion. If you ask most people to define marketing, they will come up with a number of descriptions including “advertising”, “selling”, “hype”, “packaging” and more. Actually marketing involves many more activities that work together to facilitate a satisfactory exchange of relationships via creation, distribution, promotion and pricing of goods, [...]

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What is your brand?

Most people often think that a brand is just your logo design. Unfortunately, that is far from the truth. Design firms and marketing experts have come to simply branding to mean the “promotion of your logo” or “your corporate colors” on all your marketing collateral.

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Branding Naming - Dos and Don’ts

Naming a company or a brand in this day and age could be quite a challenging experience. Every single day more and more companies - both online and offline - are being started. Further more, people are more aware of the need for selecting a good brand name. I will talk about what I mean [...]

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