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Do New Product Lines Diminish Your Other Products?
Offering a new line of products is one key way of staying relevant in the business community. In particular, adding a ‘high quality’ line with additional benefits is so common in modern business that it is almost ubiquitous. Before the recession, many consumers preferred ‘upgraded’ versions that offered better service or different features than the [...]
Continue reading...What We Can Learn from Domino’s New Brand
17. December 2010
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Domino’s recently unleashed a new marketing push. While this is nothing new for major corporations, the content is somewhat unusual. In a national commercial, the president of the company admits that the pizza simply isn’t as good as the competition. Clips are shown of unhappy customers comparing the product quality and taste to ‘cardboard’ and [...]
Continue reading...What is Your Profit?
5. September 2008
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If you run our own business, it is tempting to look at the money you make as your profit. Your income less what you have spent is your profit. Right? Sorry, but no way! Thinking in these terms is going to land you in hot water. All the money you make is called Gross Income.
Continue reading...What is marketing?
15. August 2008
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Marketing is often confused with advertising and promotion. If you ask most people to define marketing, they will come up with a number of descriptions including “advertising”, “selling”, “hype”, “packaging” and more. Actually marketing involves many more activities that work together to facilitate a satisfactory exchange of relationships via creation, distribution, promotion and pricing of [...]
Continue reading...What is your brand?
12. August 2008
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Most people often think that a brand is just your logo design. Unfortunately, that is far from the truth. Design firms and marketing experts have come to simply branding to mean the “promotion of your logo” or “your corporate colors” on all your marketing collateral.
Continue reading...Branding Naming – Dos and Don’ts
11. August 2008
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Naming a company or a brand in this day and age could be quite a challenging experience. Every single day more and more companies – both online and offline – are being started. Further more, people are more aware of the need for selecting a good brand name. I will talk about what I mean [...]
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22. December 2010
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