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Five Ways to Make Direct Mail More Effective
A recent report from the Direct Marketing Association predicts that business spending on direct mail spending is going to increase by one billion dollars in 2010. This may come as a surprise to those who thought that email was the advertising media of the future. Because many customers have no problem deleting anything in their [...]
Continue reading...What is Your Profit?
5. September 2008
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If you run our own business, it is tempting to look at the money you make as your profit. Your income less what you have spent is your profit. Right? Sorry, but no way! Thinking in these terms is going to land you in hot water. All the money you make is called Gross Income. [...]
Continue reading...What is marketing?
15. August 2008
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Marketing is often confused with advertising and promotion. If you ask most people to define marketing, they will come up with a number of descriptions including “advertising”, “selling”, “hype”, “packaging” and more. Actually marketing involves many more activities that work together to facilitate a satisfactory exchange of relationships via creation, distribution, promotion and pricing of goods, [...]
Continue reading...What is your brand?
12. August 2008
Most people often think that a brand is just your logo design. Unfortunately, that is far from the truth. Design firms and marketing experts have come to simply branding to mean the “promotion of your logo” or “your corporate colors” on all your marketing collateral.
Continue reading...Branding Naming – Dos and Don’ts
11. August 2008
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Naming a company or a brand in this day and age could be quite a challenging experience. Every single day more and more companies – both online and offline – are being started. Further more, people are more aware of the need for selecting a good brand name. I will talk about what I mean [...]
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5. March 2010
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