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Branding is Not Limited to Products
The best thing about branding is anyone can do it. From corporations to small business, the opportunity is always there. Unfortunately, it is still somewhat confined to products alone. It’s time to widen your perspective and maximize your branding opportunities. Here are some virtually hidden gems right under your noses:
Continue reading...Defend Your Brand Reputation
27. January 2009
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In business as in war, your reputation will always precede you. Thanks to the power word-of-mouth and viral marketing, many customers have will have opinions even before they step in your retail store or “Google” your website. In the era of cutthroat competition and sluggish economic growth, your brand reputation is a double-edge weapon that [...]
Continue reading...Branding Lessons from US Airways
20. January 2009
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No matter how the world lauds the skills and courage of U.S. Airways Capt. Chesley Sullenberger III for his remarkable landing in the icy waters of New York’s Hudson River, the fact remains that brand image is already tarnished. In fact, Sullenberger’s heroic act is the only thing that might give this brand a second [...]
Continue reading...What is your brand?
12. August 2008
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Most people often think that a brand is just your logo design. Unfortunately, that is far from the truth. Design firms and marketing experts have come to simply branding to mean the “promotion of your logo” or “your corporate colors” on all your marketing collateral.
Continue reading...Branding Naming – Dos and Don’ts
11. August 2008
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Naming a company or a brand in this day and age could be quite a challenging experience. Every single day more and more companies – both online and offline – are being started. Further more, people are more aware of the need for selecting a good brand name. I will talk about what I mean [...]
Continue reading...Will Your Business Logo Design Attract Consumers?
16. July 2008
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The purpose of your business logo design is to attract consumers right? When assessing your advertising and marketing plans, you should also assess your business logo design. Your business logo design is a vital part of a successful advertising campaign. No matter what your ad design is, you are bound to include your business logo [...]
Continue reading...Free Company Logo Designs
14. July 2008
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Avid web searchers will be able to find many resources for free company logo designs. You will find tutorials and instructions as well as free logo design software. These sites are fine for people who are not really looking for the professional web business that makes a large profit. They are not, however, good for [...]
Continue reading...Components of a Graphic Logo Design
11. July 2008
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There are many components to a graphic logo design. These components should be considered when thinking about ideas for a company’s new logo or a logo re-design. There are also a few steps that must be followed in the graphic logo design and time should be taken on decisions on these steps. Your logo is [...]
Continue reading...Company Logo Designs – Create a Brand Image
9. July 2008
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In many products and services, there are a multiple amount of businesses offering the same product. They are essentially competing brands and it is difficult for consumers to differentiate one from the other. Company logo designs are one tool that is available for your use. The creative strategy used in company logo designs is image [...]
Continue reading...Are Design Customers Price Sensitive?
7. July 2008
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Over the years we had experimented with a lot of pricing models and never could really understand how the design customer thought in terms of price for the designer services he/she wanted. When a design customer wants a design service – logo design, website design, graphics, marketing material etc, they are less likely to spend [...]
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13. February 2009
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