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Building Brand Loyalty
Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily, there are ways for you to build this type of loyalty without spending a fortune on marketing. Here are a few guidelines.
Continue reading...5 Branding Questions to Ask Yourself About Your Website
6. January 2010
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If your website a vibrant source of low cost marketing and constant customer flow, or simply a place to park information? A website can be an invaluable tool if it has all the right qualities. Here are five questions that will help you figure out whether your website is pulling its weight.
Continue reading...5 New Ways to Build Your Brand Online
5. January 2010
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Many small business owners know about and use modern resources such as Facebook and Youtube to market their business. However, new and interesting ways of marketing yourself for a low cost in a very competitive world are always arising. Here are the latest ways you can use technology to build your brand online.
Continue reading...Top 5 Branding Mistakes that Female Entrepreneurs Commit
29. December 2009
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Females are the largest growing group of small business owners, bring a feminine touch to just about every corner of the business world. However, women are prone to different mistakes than their male counterparts. Here are the top five branding mistakes that women make most often.
Continue reading...5 Good Reasons to Have a Brand
22. December 2009
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Most start-up businesses go through the process of branding to give themselves the boost they need to compete with the big boys. However, what if you are one of the big boys? Here are five reasons that every single business needs a brand.
Continue reading...Top 5 Branding Trends
22. December 2009
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These trends are defining the branding world right now. Everywhere you look, companies from the smallest small businesses to the largest international corporations are hopping on these bandwagons. Whether you decide to go with the flow or be a trendsetter yourself, start looking for these five hot branding trends.
Continue reading...Building Your Brand: Five Steps to Brainstorming New Product or Service Ideas
17. December 2009
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Whether you are interested in expanding your small business or simply wanting to stay up with the time, adding new products and services is an essential part of finding success in small business. Markets change, and the more you can change with them, the more successful you will be. However, it is important that new [...]
Continue reading...Branding on a Budget
16. December 2009
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There are two issues that are constant for almost every small business in the nation. The first is the need to build a solid brand so you can be viable going up against established businesses. The second is a relative lack of funds. If this sounds like a death knoll for small businesses everywhere, there [...]
Continue reading...Holidays and Your Brand: Three Separate Strategies
7. December 2009
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The holidays are a festive yet stressful time for most Americans. However, they are even more so for small business owners who are trying to get a larger share of the rampant spending that defines the season. How does your business handle the holidays? This is a question that few small business owners contemplate, but [...]
Continue reading...Branding and Press Release
28. February 2009
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Media coverage is a very important aspect of your branding strategy and it should be handled with care. As advertising continue to lose its credibility among consumers, your business should strive hard to grab media attention. Writing a press release is one of the common and cost-effective tactics you can employ immediately, second to getting [...]
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7. January 2010
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