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Lessons in Branding from Tiger Woods
What does Tiger Woods have to do with small business branding? He is an example of how a powerful brand can be taken out by a single incongruency. However, as we shall see, there is still hope for the Tiger Woods brand—and any brand, including one tailored to a small business—if the audience and the [...]
Continue reading...Post Recession Branding: Four Strategies
16. April 2010
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With many small businesses in the USA struggling to maintain a strong brand through the current recession, many fail to pay attention to the future of their business beyond mere survival. However, with economic indicators pointing toward at least a partial recovery in the coming year, there is no better time to begin planning your [...]
Continue reading...Five Steps to Complete Brand Integration
17. February 2010
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Brand integration is a subject that many business owners talk about, but few feel they really control. This is because it is a rather abstract idea. However, you can gauge your brand integration by asking yourself the following five questions.
Continue reading...Five Branding Trends You’ll See in 2010
16. February 2010
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Can you believe another decade is already over? An old year has passed to a new one, which is sure to bring its own news and trends. While there is no way to tell the future with 100% accuracy, we are predicting that these five trends will be huge in branding over the course of [...]
Continue reading...Branding Your Customer Experience
12. February 2010
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Many people focus on the visual aspects of a brand to the detriment of other important areas. While branding your business through logo design and marketing are both important—for many customers, they are your business’s first impression—it is important to brand through your customer experience as well. Here are the five major areas of customer [...]
Continue reading...Brands with a Mission
29. January 2010
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Does your business have a mission statement? While this may seem rather unnecessary when compared to many other, more visible elements of a brand, writing one can help you define your brand and your purpose in a way that nothing else can replace. In fact, having a mission statement and sticking to it can make [...]
Continue reading...5 Branding Strategies that Spell Failure
11. January 2010
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Branding is a delicate process, one that no small business owner should undergo without the guidance of a branding consultant. However, even with expert advice available to all, there are certain mistakes that keep popping up in businesses big and small. Here are five branding strategies that virtually guarantee failure for your business and your [...]
Continue reading...5 Reasons to Rebrand
8. January 2010
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All around us, businesses, charities, and even cities are rebranding themselves to improve their public image and economic standing. This makes many small business owners wonder if they too need a compelling new brand. Here are the five top reasons to completely overhaul your brand.
Continue reading...Building Brand Loyalty
7. January 2010
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Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily, there are ways for you to build this type of loyalty without spending a fortune on marketing. Here are a few guidelines.
Continue reading...5 Branding Questions to Ask Yourself About Your Website
6. January 2010
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If your website a vibrant source of low cost marketing and constant customer flow, or simply a place to park information? A website can be an invaluable tool if it has all the right qualities. Here are five questions that will help you figure out whether your website is pulling its weight.
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18. May 2010
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