SpellBrand

What is your brand?

Most people often think that a brand is just your logo design. Unfortunately, that is far from the truth. Design firms and marketing experts have come to simply branding to mean the “promotion of your logo” or “your corporate colors” on all your marketing collateral.

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Branding Naming - Dos and Don’ts

Naming a company or a brand in this day and age could be quite a challenging experience. Every single day more and more companies - both online and offline - are being started. Further more, people are more aware of the need for selecting a good brand name. I will talk about what I mean [...]

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Will Your Business Logo Design Attract Consumers?

The purpose of your business logo design is to attract consumers right? When assessing your advertising and marketing plans, you should also assess your business logo design. Your business logo design is a vital part of a successful advertising campaign. No matter what your ad design is, you are bound to include your business logo [...]

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Free Company Logo Designs

Avid web searchers will be able to find many resources for free company logo designs. You will find tutorials and instructions as well as free logo design software. These sites are fine for people who are not really looking for the professional web business that makes a large profit. They are not, however, good for [...]

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Components of a Graphic Logo Design

There are many components to a graphic logo design. These components should be considered when thinking about ideas for a company’s new logo or a logo re-design. There are also a few steps that must be followed in the graphic logo design and time should be taken on decisions on these steps. Your logo is [...]

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Company Logo Designs - Create a Brand Image

In many products and services, there are a multiple amount of businesses offering the same product. They are essentially competing brands and it is difficult for consumers to differentiate one from the other. Company logo designs are one tool that is available for your use. The creative strategy used in company logo designs is image [...]

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Are Design Customers Price Sensitive?

Over the years we had experimented with a lot of pricing models and never could really understand how the design customer thought in terms of price for the designer services he/she wanted. When a design customer wants a design service - logo design, website design, graphics, marketing material etc, they are less likely to spend more [...]

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Can a logo design define a brand?

Often we come across clients who tell us that the logo we design should be a “super brand”. One that will remain in the minds of people forever and be instantly recognizable anywhere. They then cite examples such as Nike or McDonalds. While it is possible to imbibe certain good brand design principles into a logo, [...]

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Spellbrand is finally here!

We have had the spellbrand.com domain name for a few years now and even though SpellBrand is our corporate name, we never had the time or the inclination to get the website up and running. The domain was active, email ids were active and we used the domain to host a lot of subdomains including [...]

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