The best thing about branding is anyone can do it. From corporations to small business, the opportunity is always there. Unfortunately, it is still somewhat confined to products alone. It’s time to widen your perspective and maximize your branding opportunities. Here are some virtually hidden gems right under your noses:

1. Business process. If you have a unique and highly effective system such as customer service, marketing or even logistics why not give it a name and promote it to augment your branded product. Disney has found a way to make money from this. It offers training in customer service, people management, and loyalty program thru its so-called Disney Institute.

2. Technology. Do you know the secret recipe of KFC gravy and Coca-Cola drinks? Even in their early stages, these companies have realized the importance of branding its technolog and using it as supplement to the main brand. If you have a developed a technology that is applicable to different industries then it can be a good side business.

3. YOU. Ever heard of Apple’s Steve Jobs, Microsoft’s Bill Gates, Playboy’s Hugh Hefner, Virgin’s Richard Branson and BodyShop’s Anita Roddick? These once-struggling entrepreneurs have brilliantly created their own personal brands apart from their companies. As business owners, how you brand yourself can help boost your profits.

4. Location. What makes Holland tulips different from ordinary tulips? Or Italian pizza different from others? Where you are right now can be a huge advantage depending on the nature of your business.

These are just a few examples of branding outside your products. Review your current business model, check every branding opportunity, and take advantage of it.