Media coverage is a very important aspect of your branding strategy and it should be handled with care. As advertising continue to lose its credibility among consumers, your business should strive hard to grab media attention.

Writing a press release is one of the common and cost-effective tactics you can employ immediately, second to getting a great logo design. Promoting your business using press release carries several advantages. It can drive laser-targeted traffic to your website and consequently help increase product sales. From a SEO perspective, it helps build one way high PR back links to your website and make you the authority in your niche. Above it all, it costs is minimal compared to advertising. Search engine giants Yahoo News and Google News love press releases. If these big players love them I bet the whole Internet world like PR as well.

Either you write it or hire experienced PR companies to do it for you the choice is up to your budget. Nonetheless, it’s important to understand how to write an effective press release.

Sure, you can find multitude of information on how to write great press releases but it all boils down to one thing – newsworthy. Ask this question: “How will the readers relate to this and will they be able to connect?”

If you’re launching a link-building service company, for instance, what do you think is more newsworthy between the 2 titles?

Company A launches innovative link building service

Or

Link Building improves business performance

If you pick the 2nd one then you’re right on track. It is newsworthy for it has real value to readers. Press releases are not self-serving ads and its approach is more subtle. Find an angle that appeals to your customer and build your news around it. Then give examples of how your business can help resolve this issue. No hype, no exclamation points, and no exaggerations.

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