Author Archives | Mash
Mash - who has written 106 posts on SpellBrand Brand Management.
Mallesh Bonigala, a serial entrepreneur, runs a number of successful online businesses that include graphic design, branding, website design and development.
Ranking on Google 2 – On Page Optimization
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Continue reading...How to rank on Google Part 1 – Intro
Friday, February 19, 2010
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Continue reading...Keyword Research for Google Adwords
Friday, February 19, 2010
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Continue reading...Five Steps to Complete Brand Integration
Wednesday, February 17, 2010
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Brand integration is a subject that many business owners talk about, but few feel they really control. This is because it is a rather abstract idea. However, you can gauge your brand integration by asking yourself the following five questions.
Continue reading...Google Adwords Part 2
Tuesday, February 16, 2010
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Continue reading...Five Branding Trends You’ll See in 2010
Tuesday, February 16, 2010
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Can you believe another decade is already over? An old year has passed to a new one, which is sure to bring its own news and trends. While there is no way to tell the future with 100% accuracy, we are predicting that these five trends will be huge in branding over the course of [...]
Continue reading...Branding Your Customer Experience
Friday, February 12, 2010
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Many people focus on the visual aspects of a brand to the detriment of other important areas. While branding your business through logo design and marketing are both important—for many customers, they are your business’s first impression—it is important to brand through your customer experience as well. Here are the five major areas of customer [...]
Continue reading...Google Adwords for Small Businesses Part 1
Thursday, February 11, 2010
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Continue reading...Small Business Guide to Marketing through Google Adwords
Thursday, February 11, 2010
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For small businesses struggling to keep their marketing budget to an absolute minimum, Google AdWords can seem like an attractive option. After all, this program offers an inexpensive way to drive relevant traffic to your site, which is a powerful way of building public awareness and sales. Unlike other advertising options, AdWords only charges for [...]
Continue reading...Marketing by Text
Friday, February 5, 2010
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Many people think of text messaging as the sole domain of teenagers, but it has some very useful applications for small business owners. Text messages can be an affordable and very efficient way of communicating with your target audience. Even presidential campaigns are using this media for announcements and marketing messages. Here are a few [...]
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Friday, February 19, 2010
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