Author Archives | Mash
Mash - who has written 106 posts on SpellBrand Brand Management.
Mallesh Bonigala, a serial entrepreneur, runs a number of successful online businesses that include graphic design, branding, website design and development.
Lessons in Branding from Tiger Woods
What does Tiger Woods have to do with small business branding? He is an example of how a powerful brand can be taken out by a single incongruency. However, as we shall see, there is still hope for the Tiger Woods brand—and any brand, including one tailored to a small business—if the audience and the [...]
Continue reading...Spending Other People’s Money
Tuesday, May 4, 2010
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If your target customer base seems to be a little more frugal than ever, you may be wondering if there is a future for your business. Luckily, most customers never get tired of spending other people’s money, no matter what the economy happens to be doing. There are two major ways for the average small [...]
Continue reading...Post Recession Branding: Four Strategies
Friday, April 16, 2010
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With many small businesses in the USA struggling to maintain a strong brand through the current recession, many fail to pay attention to the future of their business beyond mere survival. However, with economic indicators pointing toward at least a partial recovery in the coming year, there is no better time to begin planning your [...]
Continue reading...Small Business Landing Pages that Convert
Wednesday, March 17, 2010
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Many small businesses that use email and search engine marketing to enhance sales find themselves in a difficult position. You may be getting the hits that you need, but sales just aren’t following suit. Converting hits to sales can be a confusing topic, but here are seven tips to help you move your landing page [...]
Continue reading...Five Ways to Make Direct Mail More Effective
Friday, March 5, 2010
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A recent report from the Direct Marketing Association predicts that business spending on direct mail spending is going to increase by one billion dollars in 2010. This may come as a surprise to those who thought that email was the advertising media of the future. Because many customers have no problem deleting anything in their [...]
Continue reading...Branding and Email Marketing
Thursday, March 4, 2010
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Even if your company doesn’t do business directly over its website, there are good reasons to use email marketing to brand your company and spread the word about your products and services. First, it’s inexpensive and makes it to the target with lightning speed. Second, many people check their email with much more regularity than [...]
Continue reading...Link Building Strategies – Part 1
Thursday, March 4, 2010
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Continue reading...Small Business Marketing in 2010
Wednesday, March 3, 2010
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2010 has brought new trends, both in marketing and among your customer base. Here are five ways that you can find marketing success for your small business in 2010.
Continue reading...How Your Competitors Are Succeeding
Tuesday, February 23, 2010
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An HP survey recently examined small business owners and their marketing plans, looking for trends and changes. There were a few elements that, while not surprising to marketing consultants, may be interesting for small business owners who haven’t been following the changing times. Digital media is more important than ever to success in any field. [...]
Continue reading...Five Tips for Marketing to the Affluent
Friday, February 19, 2010
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Marketing to the affluent is different from marketing to any other group. These discriminating customers have been raised with different social values as well as exposure to some of the highest quality products the nation has to offer. This makes for a unique group of potential consumers, one that small business owners ignore at their [...]
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Tuesday, May 18, 2010
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