SpellBrand

Taking Over a Business

Not every businessman starts his own business. Many buy up a running business. Most people think that this is an easy option because the ground work has been done and all that is required is to keep the business running. If you think this way, you may be making the biggest mistake of your life. [...]

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The Difference Between Marketing and Selling

The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Although they do share a symbiotic relationship, they are separate and essential functions, critical to the success of a business. Understanding the difference will make working in these areas easier.

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Coping With Failure

Not a happy subject is it? But it is one every businessman needs to know about. And before you get depressed and stop reading, let me say that I am not talking about your business going down the drain but about the times when we do not meet with success and yet have to carry [...]

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Dealing with Success

Congratulations on the success of your business. You deserve it and it is a just reward for the blood, toil, tears and sweat you put in. But are you using your success, or just enjoying it? Is it building you up or, perhaps unconsciously, pulling you down? Success is a double edged sword that can [...]

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The Pressure Cooker Principle

Its really great being your own boss and being able to run your business the way you want. You don’t have to share the credit for your success with other members of a faceless corporate entity. Of course, when things go wrong, there’s no one else to share the burden. Every business man has been [...]

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Should Work Be Fun?

Work is serious business. It’s your avocation and your livelihood and you can’t afford to take it lightly. Most people start businesses in areas for their interest so they usually enjoy their work. Everyone talks about how important being involved and passionate is to the success of your business. But there’s another element that many [...]

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Planning For Small Business Growth

A small business, in fact any business, is like a child. It needs to grow. If it doesn’t, something is wrong with it and it’s future prospects are dim. Anyone who has started a business wants it to prosper and grow. The problem lies in the fact that most of us think that if our [...]

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Planning For Diversification

Let’s get one thing clear. Growth is not diversification. Growth is developing your current business so that it increases in size. Diversification is doing something new. Lets look at why, when and how you should plan your diversification.

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Growth Strategies for Small Businesses

Business growth does not happen by itself. It needs to be planned, guided and nurtured or else it will lose its way and wander off into a swamp of uncertainties and get sucked into the quicksand of unfocused objectives. Your business needs to keep growing. An increase in your sales due to the quality of [...]

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Self Analysis with SWOT

Many years ago SWOT (Strengths, weaknesses, Opportunities and Threats) was a hot buzzword in Business circles. Like all buzzwords, it has been replaced with newer phrases. But its validity as a business toll remains. Its effectiveness as a tool for the businessman to analyze himself is in unparalleled. That is called a Self SWOT.

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