SpellBrand Brand Management

Five Tips for Maintaining Customer Relationships

Your customer’s relationship with your business is a core part of your brand. This relationship determines whether customers will walk in your doors, buy a product, and return in the future. Like any relationship in your life, customer relationships and branding your customer experience will require effort on your part. Here are five ways of [...]

Should I Become an LLC or a Sole-Proprietorship?

There are so many choices to make when starting up a new small business and one of the most essential is the legal status of your business. While most small businesses choose to use the sole-proprietor title others chose S Corp, C Corp, or LLC. All types of Corporations provide a degree of legal protection [...]

What Are the Differences Between a LLC, S Corp, and C Corp?

Most small business owners are not also experts in corporate and tax law, but to choose the best corporate structure for your small business you need at least some basic knowledge on these subjects. If you chose to incorporate your small business instead of operating under a Sole-Proprietorship you have several choices.

Lessons in Branding from Tiger Woods

What does Tiger Woods have to do with small business branding? He is an example of how a powerful brand can be taken out by a single incongruency. However, as we shall see, there is still hope for the Tiger Woods brand—and any brand, including one tailored to a small business—if the audience and the [...]

Spending Other People’s Money

If your target customer base seems to be a little more frugal than ever, you may be wondering if there is a future for your business. Luckily, most customers never get tired of spending other people’s money, no matter what the economy happens to be doing. There are two major ways for the average small [...]

Post Recession Branding: Four Strategies

With many small businesses in the USA struggling to maintain a strong brand through the current recession, many fail to pay attention to the future of their business beyond mere survival. However, with economic indicators pointing toward at least a partial recovery in the coming year, there is no better time to begin planning your [...]

Small Business Landing Pages that Convert

Many small businesses that use email and search engine marketing to enhance sales find themselves in a difficult position. You may be getting the hits that you need, but sales just aren’t following suit. Converting hits to sales can be a confusing topic, but here are seven tips to help you move your landing page [...]

Five Ways to Make Direct Mail More Effective

A recent report from the Direct Marketing Association predicts that business spending on direct mail spending is going to increase by one billion dollars in 2010. This may come as a surprise to those who thought that email was the advertising media of the future. Because many customers have no problem deleting anything in their [...]

Branding and Email Marketing

Even if your company doesn’t do business directly over its website, there are good reasons to use email marketing to brand your company and spread the word about your products and services. First, it’s inexpensive and makes it to the target with lightning speed. Second, many people check their email with much more regularity than [...]

Link Building Strategies – Part 1