Author Archives | Mash
Mash - who has written 106 posts on SpellBrand Brand Management.
Mallesh Bonigala, a serial entrepreneur, runs a number of successful online businesses that include graphic design, branding, website design and development.
The Small Business Bill: What It Means to You
There has been much hype about the small business bill, but little actual fact reporting as to what this legislative action offers American small business people. Here are a few of the features of this much publicized bill as well as how they may help or hurt people just like you.
Continue reading...What is Your Brand Message?
Monday, January 3, 2011
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Although the economy is recovering (according to economic experts at least), small business owners can’t help but notice that they must work harder than ever for each and every sale. This makes branding and marketing more important, especially for small businesses who are often pitted against much more established large corporations. This leads many owners [...]
Continue reading...5 Ways to Sabotage Getting a Small Business Loan
Thursday, December 30, 2010
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Few of us (probably none of us) want to sabotage out chances of getting a small business loan, but that unfortunately is what many small businesses do. Here are the top five ways that they do them. Hopefully this list will help other make better decisions and avoid inadvertently compromising their own future.
Continue reading...Keep Female Customers Coming Back
Tuesday, December 28, 2010
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According to an oft-quoted story, famed psychiatrist Sigmund Freud was once asked if there were a branch of the mind that he didn’t understand. He replied: The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is [...]
Continue reading...Do New Product Lines Diminish Your Other Products?
Wednesday, December 22, 2010
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Offering a new line of products is one key way of staying relevant in the business community. In particular, adding a ‘high quality’ line with additional benefits is so common in modern business that it is almost ubiquitous. Before the recession, many consumers preferred ‘upgraded’ versions that offered better service or different features than the [...]
Continue reading...Marketing to Young Adults
Monday, December 20, 2010
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A recent J.D. Powers and Associates study looked into the shopping habits and attitudes of young people between the ages of 22 and 29, asking them to rank different brands according to their preferences. What they found has huge implications for small business owners everywhere.
Continue reading...What We Can Learn from Domino’s New Brand
Friday, December 17, 2010
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Domino’s recently unleashed a new marketing push. While this is nothing new for major corporations, the content is somewhat unusual. In a national commercial, the president of the company admits that the pizza simply isn’t as good as the competition. Clips are shown of unhappy customers comparing the product quality and taste to ‘cardboard’ and [...]
Continue reading...Five Tips for Maintaining Customer Relationships
Monday, July 12, 2010
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Your customer’s relationship with your business is a core part of your brand. This relationship determines whether customers will walk in your doors, buy a product, and return in the future. Like any relationship in your life, customer relationships and branding your customer experience will require effort on your part. Here are five ways of [...]
Continue reading...Should I Become an LLC or a Sole-Proprietorship?
Thursday, June 17, 2010
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There are so many choices to make when starting up a new small business and one of the most essential is the legal status of your business. While most small businesses choose to use the sole-proprietor title others chose S Corp, C Corp, or LLC. All types of Corporations provide a degree of legal protection [...]
Continue reading...What Are the Differences Between a LLC, S Corp, and C Corp?
Thursday, June 10, 2010
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Most small business owners are not also experts in corporate and tax law, but to choose the best corporate structure for your small business you need at least some basic knowledge on these subjects. If you chose to incorporate your small business instead of operating under a Sole-Proprietorship you have several choices.
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Thursday, January 6, 2011
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