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Author Archives | Mash

Mash - who has written 106 posts on SpellBrand Brand Management.

Mallesh Bonigala, a serial entrepreneur, runs a number of successful online businesses that include graphic design, branding, website design and development.

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The Small Business Bill: What It Means to You

Thursday, January 6, 2011

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The Small Business Bill: What It Means to You

There has been much hype about the small business bill, but little actual fact reporting as to what this legislative action offers American small business people. Here are a few of the features of this much publicized bill as well as how they may help or hurt people just like you.

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What is Your Brand Message?

Monday, January 3, 2011

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What is Your Brand Message?

Although the economy is recovering (according to economic experts at least), small business owners can’t help but notice that they must work harder than ever for each and every sale. This makes branding and marketing more important, especially for small businesses who are often pitted against much more established large corporations. This leads many owners [...]

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5 Ways to Sabotage Getting a Small Business Loan

Thursday, December 30, 2010

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5 Ways to Sabotage Getting a Small Business Loan

Few of us (probably none of us) want to sabotage out chances of getting a small business loan, but that unfortunately is what many small businesses do. Here are the top five ways that they do them. Hopefully this list will help other make better decisions and avoid inadvertently compromising their own future.

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Keep Female Customers Coming Back

Tuesday, December 28, 2010

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Keep Female Customers Coming Back

According to an oft-quoted story, famed psychiatrist Sigmund Freud was once asked if there were a branch of the mind that he didn’t understand. He replied: The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is [...]

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Do New Product Lines Diminish Your Other Products?

Wednesday, December 22, 2010

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Do New Product Lines Diminish Your Other Products?

Offering a new line of products is one key way of staying relevant in the business community. In particular, adding a ‘high quality’ line with additional benefits is so common in modern business that it is almost ubiquitous. Before the recession, many consumers preferred ‘upgraded’ versions that offered better service or different features than the [...]

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Marketing to Young Adults

Monday, December 20, 2010

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Marketing to Young Adults

A recent J.D. Powers and Associates study looked into the shopping habits and attitudes of young people between the ages of 22 and 29, asking them to rank different brands according to their preferences. What they found has huge implications for small business owners everywhere.

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What We Can Learn from Domino’s New Brand

Friday, December 17, 2010

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What We Can Learn from Domino’s New Brand

Domino’s recently unleashed a new marketing push. While this is nothing new for major corporations, the content is somewhat unusual. In a national commercial, the president of the company admits that the pizza simply isn’t as good as the competition. Clips are shown of unhappy customers comparing the product quality and taste to ‘cardboard’ and [...]

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Five Tips for Maintaining Customer Relationships

Monday, July 12, 2010

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Five Tips for Maintaining Customer Relationships

Your customer’s relationship with your business is a core part of your brand. This relationship determines whether customers will walk in your doors, buy a product, and return in the future. Like any relationship in your life, customer relationships and branding your customer experience will require effort on your part. Here are five ways of [...]

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Should I Become an LLC or a Sole-Proprietorship?

Thursday, June 17, 2010

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Should I Become an LLC or a Sole-Proprietorship?

There are so many choices to make when starting up a new small business and one of the most essential is the legal status of your business. While most small businesses choose to use the sole-proprietor title others chose S Corp, C Corp, or LLC. All types of Corporations provide a degree of legal protection [...]

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What Are the Differences Between a LLC, S Corp, and C Corp?

Thursday, June 10, 2010

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What Are the Differences Between a LLC, S Corp, and C Corp?

Most small business owners are not also experts in corporate and tax law, but to choose the best corporate structure for your small business you need at least some basic knowledge on these subjects. If you chose to incorporate your small business instead of operating under a Sole-Proprietorship you have several choices.

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