SpellBrand Inc., is a Brand Identity Development company helping organizations build their brands, get in front of their target customers and increase revenues. We do this by helping with the 4 critical aspects of any business:
1) A stunning Logo Design and Brand Identity Design to create the right kind of impact and help you set apart from your competition
2) A powerful and impactful Website Design to establish your business as a contender and build trust with your target market
3) Strategic Marketing – both offline and more importantly online with the help of Social Media and Content Marketing
4) Top Search Results on Google by leveraging ethical and white hat Search Engine Optimization and powerful Content Marketing.
Armed with a pool of over 30 talented designers, developers and marketing consultants, Mash Bonigala, award winning designer and entrepreneur strives to create powerful brands that work with the target markets and help business owners improve their bottom lines.
Our Company Values
At SpellBrand, we believe that having a great brand is the starting point of every company’s success and that to get a fortune 500 brand created, it does not have to cost the world. We strive to provide high quality brand and marketing solutions that are highly customized to our clients. We approach business development like a custom tailor. In fact, we think we most closely resemble a custom bespoke suit maker from Savile Row!
UPDATE: We merged Logo Design Works into SpellBrand recently!
Our Brand Promise
We promise to create a custom tailored brand for your company with care and passion. We promise to be easily available to discuss your project and be willing to take the time to understand your company, your target market and then come up with design and marketing solutions that would positively improve your bottom line and increase your revenues.
Started in 1998 by Mash Bonigala as Logo Design Works, SpellBrand now has offices in New York and London. The company has earned a reputation for creativity, passion and awareness.
Talk to us to find out how we can help you get Brand Clarity and a stunning visual identity.
Mash’s deep understanding of branding and 15 years experience translates to catchy and powerful brands and identities. Mash has worked with companies like Microsoft (Deep Dive Developer Labs), Walmart, The US Marshals, The US Army (D3B Unit), The Puerto Rican National Baseball Team and more, helping them with branding and identities.
When not designing, writing code or running a business, Mash loves to travel and make short films.
Mike joined Spellbrand in 2004 and handles project scheduling, post production work flows & print coordination. Mike also helps manage all the web properties of Spellbrand and comes up with innovative ideas for marketing campaigns. Mike’s passion lies in understanding the challenges companies face and then bringing clarity to the creative process with his brilliant insight.
When not managing projects, Mike can be seen taking long hikes.
A brilliant strategist and an excellent designer, Steve joined the design team at Spellbrand way back in 1999. Steve’s deep understanding of design principles and his love for branding translates into powerful and eye catching design identities. Steve has worked with companies from virtually every market sector and brings tremendous experience to the table.
When not designing brands, Steve spends his time travelling and photography.
York joined Spellbrand in 2005 and his excellent Illustrator skills translate into stunning logos identities for our customers. York loves typography and the impact it has on how people perceive brands. He loves to create custom fonts for clients. He believes strongly that each piece of typography design should result in more brand clarity for our clients.
When not designing, York loves to visit concerts and operas. And yes, they are brothers!
With a degree in graphic arts and marketing, Laurie’s strength lies in designing solutions for the marketing challenges of our clients. She loves to create powerful marketing material that have a positive effect on the client’s bottom line. Working with clients closely, Laurie helps them fine tune their marketing campaigns with the right design solutions.
When not designing, Laurie loves to visit antique book shops and hunt for rare books to add to her collection.
Bonnie joined the Brand Design Team in 2005 and brings a lot of creativity and insight to the table as well as project management skills. Bonnie is the glue that holds Spellbrand and our clients together. She is lightning fast and is obsessively organized. Bonnie also takes care of all day to day administration of the company. Not sure what we would do with out her!
When not managing projects, Bonnie loves to spend time with her family travelling around the world.
A Different Kind Of Logo Design Agency
Back in 1998, two friends, Mash and Ben, working in a large advertising firm in Florida, decided to start their own design company specializing in corporate identity development and branding. With humble beginnings and a 2 man work force SpellBrand was launched in the spring of 1998 in a small one room corner office in Sarasota.
Spellbrand grew rapidly in the first few years and by 2002, the brand was established and the decision was made to go online. SpellBrand.com was launched in March 2002 as an extension of Spellbrand and geared towards the small businesses that would appreciate quality work at affordable rates and would use the internet to get logo design services.
While Spellbrand Inc. excels as a brand agency with medium to large companies with decent brand budgets, SpellBrand continues to thrive as a high quality and affordable solution to the small business owners who want to work with true design professionals.
“After more than 15 years, today SpellBrand is one of the leading online logo design and website design companies.” Today SpellBrand is one of the leading online logo design and functional website design companies with over 40 employees, offices in 2 cities around the world and a family of 1000s of satisfied logo design customers.
SpellBrand has some of the most talented designers in the industry with a combined design experience of over 60,000 hours. Most of our designers have been with us for 4 years or more and some had even moved from Florida to Ohio, when we decided to relocate our studio.
In April 2012, we decided that it was time to refresh our brand. This came about due to the realization that we were targeting the wrong type of customer and competing with the wrong crowd. We decided to change our brand from being a logo design shop to a “Logo Design Agency”. We retained our brand icon – the humming bird, which represents speed, accuracy and creativity – all attributes that SpellBrand stands for. We also redesigned our website and our service offerings.
Going forward, SpellBrand is going to shift it’s focus from taking on all kinds of work to being more selective in terms of projects we work on. We want to create designs and brands for companies that truly understand the power and significance of great design and how it effects a company’s bottom-line. We are also going to be shifting operations from Cleveland, OH to New York by October 2012 (UPDATE: We have moved!! – Read about why we moved). The move would reinforce our brand and enable us to be even better at what we do.
If you are looking for a US based logo and web design company that offers high quality design at very affordable rates, then SpellBrand is the best bet for you. Give us a try to see the difference!
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