Archive | May, 2010
Lessons in Branding from Tiger Woods
What does Tiger Woods have to do with small business branding? He is an example of how a powerful brand can be taken out by a single incongruency. However, as we shall see, there is still hope for the Tiger Woods brand—and any brand, including one tailored to a small business—if the audience and the [...]
Continue reading...Spending Other People’s Money
4. May 2010
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If your target customer base seems to be a little more frugal than ever, you may be wondering if there is a future for your business. Luckily, most customers never get tired of spending other people’s money, no matter what the economy happens to be doing. There are two major ways for the average small [...]
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18. May 2010
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