SpellBrand Brand Management

Small Business Landing Pages that Convert

Many small businesses that use email and search engine marketing to enhance sales find themselves in a difficult position. You may be getting the hits that you need, but sales just aren’t following suit. Converting hits to sales can be a confusing topic, but here are seven tips to help you move your landing page [...]

Five Ways to Make Direct Mail More Effective

A recent report from the Direct Marketing Association predicts that business spending on direct mail spending is going to increase by one billion dollars in 2010. This may come as a surprise to those who thought that email was the advertising media of the future. Because many customers have no problem deleting anything in their [...]

Branding and Email Marketing

Even if your company doesn’t do business directly over its website, there are good reasons to use email marketing to brand your company and spread the word about your products and services. First, it’s inexpensive and makes it to the target with lightning speed. Second, many people check their email with much more regularity than [...]

Link Building Strategies – Part 1

Small Business Marketing in 2010

2010 has brought new trends, both in marketing and among your customer base. Here are five ways that you can find marketing success for your small business in 2010.