For small businesses struggling to keep their marketing budget to an absolute minimum, Google AdWords can seem like an attractive option. After all, this program offers an inexpensive way to drive relevant traffic to your site, which is a powerful way of building public awareness and sales. Unlike other advertising options, AdWords only charges for [...]
Continue reading...5. February 2010
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Many people think of text messaging as the sole domain of teenagers, but it has some very useful applications for small business owners. Text messages can be an affordable and very efficient way of communicating with your target audience. Even presidential campaigns are using this media for announcements and marketing messages. Here are a few [...]
Continue reading...4. February 2010
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With millions of followers and more every day, social networking and microblogging sites such as Twitter are a promising and completely free way for small businesses to market themselves and get the word out about their brand. However, many small business owners sign up for an account only to feel lost as to what to [...]
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11. February 2010
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