SpellBrand Brand Management

How Your Competitors Are Succeeding

An HP survey recently examined small business owners and their marketing plans, looking for trends and changes. There were a few elements that, while not surprising to marketing consultants, may be interesting for small business owners who haven’t been following the changing times. Digital media is more important than ever to success in any field. [...]

Five Tips for Marketing to the Affluent

Marketing to the affluent is different from marketing to any other group. These discriminating customers have been raised with different social values as well as exposure to some of the highest quality products the nation has to offer. This makes for a unique group of potential consumers, one that small business owners ignore at their [...]

Ranking on Google 2 – On Page Optimization

How to rank on Google Part 1 – Intro

Keyword Research for Google Adwords

Five Steps to Complete Brand Integration

Brand integration is a subject that many business owners talk about, but few feel they really control. This is because it is a rather abstract idea. However, you can gauge your brand integration by asking yourself the following five questions.

Google Adwords Part 2

Five Branding Trends You’ll See in 2010

Can you believe another decade is already over? An old year has passed to a new one, which is sure to bring its own news and trends. While there is no way to tell the future with 100% accuracy, we are predicting that these five trends will be huge in branding over the course of [...]

Branding Your Customer Experience

Many people focus on the visual aspects of a brand to the detriment of other important areas. While branding your business through logo design and marketing are both important—for many customers, they are your business’s first impression—it is important to brand through your customer experience as well. Here are the five major areas of customer [...]

Google Adwords for Small Businesses Part 1