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Archive | January, 2010

Swisscom Re-Branding

8. January 2010

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Building a Business, Tweet by Tweet

8. January 2010

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Building a Business, Tweet by Tweet

Many small businesses are looking at Twitter as a way to market themselves and build a brand as well as Using Social Media to Promote Your Website. However, Sean Callahan looked at Twitter and saw an opportunity to build a business based entirely on this popular communication website.

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5 Reasons to Rebrand

8. January 2010

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5 Reasons to Rebrand

All around us, businesses, charities, and even cities are rebranding themselves to improve their public image and economic standing. This makes many small business owners wonder if they too need a compelling new brand. Here are the five top reasons to completely overhaul your brand.

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The Power & Danger Of Iconography

7. January 2010

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Finding the Beauty in Botanicals

7. January 2010

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Finding the Beauty in Botanicals

Many consider the health and beauty field hopelessly crowded and competitive, too much so for a small business owner to make their mark. However, Francesco Clark saw just the opposite. He saw a field without the high quality, natural products that many consumers are seeking. This led to the birth of Clark’s Botanicals.

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Building Brand Loyalty

7. January 2010

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Building Brand Loyalty

Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily, there are ways for you to build this type of loyalty without spending a fortune on marketing. Here are a few guidelines.

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5 Things Every Small Business Owner Needs to Know About Credit Cards

6. January 2010

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5 Things Every Small Business Owner Needs to Know About Credit Cards

If you have a small business, you likely are interested in having a small business credit card. However, while having a constant cash flow can be attractive, there are a few things every business owner and manager need to know about credit. Here are the top five facts that everyone needs to know before they [...]

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5 Branding Questions to Ask Yourself About Your Website

6. January 2010

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5 Branding Questions to Ask Yourself About Your Website

If your website a vibrant source of low cost marketing and constant customer flow, or simply a place to park information? A website can be an invaluable tool if it has all the right qualities. Here are five questions that will help you figure out whether your website is pulling its weight.

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Marketing through Online Auctions

5. January 2010

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Marketing through Online Auctions

Marketing through Online Auctions: A Small Business Success Story Many people have a beloved hobby or even just a creative streak. While these people might dream of finding a way to make a living doing what they love, few are brave enough to take the leap. However, everything is possible when it comes to small [...]

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5 New Ways to Build Your Brand Online

5. January 2010

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5 New Ways to Build Your Brand Online

Many small business owners know about and use modern resources such as Facebook and Youtube to market their business. However, new and interesting ways of marketing yourself for a low cost in a very competitive world are always arising. Here are the latest ways you can use technology to build your brand online.

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