SpellBrand Brand Management

Brands with a Mission

Does your business have a mission statement? While this may seem rather unnecessary when compared to many other, more visible elements of a brand, writing one can help you define your brand and your purpose in a way that nothing else can replace. In fact, having a mission statement and sticking to it can make [...]

Selling a Good Night’s Sleep

Are you ready to start a small business but unsure of what you could possibly do? One key to success is to choose a field that you already know well. The coach and assistant coach of University of South Carolina’s women’s basketball team did exactly this, and it has paid off immensely.

Going Global: A Small Business Success Story

While many people have visited Israel’s Dead Sea, few have seen it as a business opportunity. However the founders of Ahava saw a cosmetics company in the making. Once a tourist stand, the company has now spread out to a global market and is finding unbelievable success in the highly competitive cosmetics industry.

Taglines: Part of the Small Business Brand

When it comes to branding, having a great logo is essential. However, many owners and managers think that image marketing stops there. A tagline is one brand aspect that many small businesses ignore at their peril. This one short phrase can define your company and set you apart from the competition. However, creating a tagline [...]

Turning Hits into Sales: Five Proven Strategies

Most modern businesses have websites, but few of these websites generate a significant amount of income. This leads many business owners to questions whether their website is worth the effort. Luckily, there are ways to turn hits into sales. Here are five simple guidelines for increasing the profitability of your online presence.

Reviews: The Latest Form of Buzz Marketing

Most business owners know that websites such as Twitter and Facebook can give them a marketing boost. However, there is a new type of website that small business owners should attend to: the business review website. Citizen review websites offer the public a huge opportunity. They can share their experience, good or bad, with others [...]

Cincinnati’s Servatii Pastry Shop & Deli’s Sweet Success

Cincinnati’s Servatii Pastry Shop & Deli was poised to become another casualty of the economy in 2008. With expenses rising by the day and customer traffic dwindling, owner Gary Gottenbusch worried about the future of his ten formerly bustling locations.

How to sell soap

5 Ways to Market a Small Business that the Big Guys Can’t Match

Local is the new black. It goes with any marketing scheme, and people are more likely to deal with a company simply because it is local. Indeed, buying local is widely considered as the socially and ecologically responsible way to go. However, even with this advantage, there are disadvantages to going up against the big [...]

5 Branding Strategies that Spell Failure

Branding is a delicate process, one that no small business owner should undergo without the guidance of a branding consultant. However, even with expert advice available to all, there are certain mistakes that keep popping up in businesses big and small. Here are five branding strategies that virtually guarantee failure for your business and your [...]