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Archive | February, 2009

Branding and Press Release

28. February 2009

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Media coverage is a very important aspect of your branding strategy and it should be handled with care. As advertising continue to lose its credibility among consumers, your business should strive hard to grab media attention. Writing a press release is one of the common and cost-effective tactics you can employ immediately, second to getting [...]

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Branding is Not Limited to Products

13. February 2009

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The best thing about branding is anyone can do it. From corporations to small business, the opportunity is always there. Unfortunately, it is still somewhat confined to products alone. It’s time to widen your perspective and maximize your branding opportunities. Here are some virtually hidden gems right under your noses:

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