Archive | January, 2009
Defend Your Brand Reputation
In business as in war, your reputation will always precede you. Thanks to the power word-of-mouth and viral marketing, many customers have will have opinions even before they step in your retail store or “Google” your website. In the era of cutthroat competition and sluggish economic growth, your brand reputation is a double-edge weapon that [...]
Continue reading...Build Websites for Scanning not for Reading
22. January 2009
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With so much information available in the Internet and so little time, it is understandable that many people do not thoroughly read the contents of our websites. We simply skim and click once we find the keywords or phrases that we’re looking for.
Continue reading...Branding Lessons from US Airways
20. January 2009
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No matter how the world lauds the skills and courage of U.S. Airways Capt. Chesley Sullenberger III for his remarkable landing in the icy waters of New York’s Hudson River, the fact remains that brand image is already tarnished. In fact, Sullenberger’s heroic act is the only thing that might give this brand a second [...]
Continue reading...Sneaky Sales Tactics from McDonald’s
15. January 2009
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It’s this wonderful thing called up-selling. Just visit the nearest McDonald’s in your place and observe how the cashiers are trained to do this tactic quite well. “Would you like to supersize that?” or “Would like fries with that?”
Continue reading...5 Steps to Success in Business and Life
8. January 2009
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You may be wondering why some small business owners appear to have all the luck in the world. It seems everything they touch turn into profits. Here’s the thing, it’s not about luck. It’s about having a proven method which draws success to you. Here are the simple steps that will show you the way [...]
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27. January 2009
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