SpellBrand

Taking Over a Business

Not every businessman starts his own business. Many buy up a running business. Most people think that this is an easy option because the ground work has been done and all that is required is to keep the business running. If you think this way, you may be making the biggest mistake of your life. [...]

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The Difference Between Marketing and Selling

The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Although they do share a symbiotic relationship, they are separate and essential functions, critical to the success of a business. Understanding the difference will make working in these areas easier.

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Coping With Failure

Not a happy subject is it? But it is one every businessman needs to know about. And before you get depressed and stop reading, let me say that I am not talking about your business going down the drain but about the times when we do not meet with success and yet have to carry [...]

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Dealing with Success

Congratulations on the success of your business. You deserve it and it is a just reward for the blood, toil, tears and sweat you put in. But are you using your success, or just enjoying it? Is it building you up or, perhaps unconsciously, pulling you down? Success is a double edged sword that can [...]

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