SpellBrand

Marketing Your Business Online

A big mistake rookies in the world of online business make is confusing marketing and Sales. These are two distinct activities. In the most basic form sales is persuading a potential customer to buy your product or service. Marketing is creating awareness about your company and its products or services. Marketing is the first step, [...]

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Avoiding Legal Hassles in an Online Business

When the dot com boom started years ago, the internet was like the Wild West, with anyone and everyone trying any and everything to make money. That is the main reason the bubble burst so soon. Today there are laws and regulations in place to govern online business. There are not too many, they are not [...]

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Hiring Help in an Online Business

You probably stared your online business alone and you were the CEO and bottle washer. Right? But as your business grows, there will be too much work for one person to handle. Watch out for this. Many rookie business men make the mistake of not letting go and trying to do too much themselves. No [...]

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Controlling Your Cash Flow

The reason you have started your online small business is to make cash. There are many aspects of running a profitable online business, as a visit to http://www.ringgle.com will show you. Controlling your cash flow is one of the most important. For more information on handling cash flow, please read an article on how to [...]

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What Do You Need To Start An Online Business

Taking it for granted that you know the business basics and have a product or service with good potential, let’s look at what you need to start an online business. • You need start up capital. Don’t be fooled by all the talk of low start up costs. Sure you may not need to spend too much [...]

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What is marketing?

Marketing is often confused with advertising and promotion. If you ask most people to define marketing, they will come up with a number of descriptions including “advertising”, “selling”, “hype”, “packaging” and more. Actually marketing involves many more activities that work together to facilitate a satisfactory exchange of relationships via creation, distribution, promotion and pricing of goods, [...]

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What is quality Management?

There are many definitions of what “quality” is. The best I found is that quality refers to what a product or service can do and that it does it with out errors and is consistent in what it is supposed to do. So quality is some thing that companies have to strive to achieve and [...]

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Seth Godin: Sliced Bread

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What is your brand?

Most people often think that a brand is just your logo design. Unfortunately, that is far from the truth. Design firms and marketing experts have come to simply branding to mean the “promotion of your logo” or “your corporate colors” on all your marketing collateral.

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Branding Naming - Dos and Don’ts

Naming a company or a brand in this day and age could be quite a challenging experience. Every single day more and more companies - both online and offline - are being started. Further more, people are more aware of the need for selecting a good brand name. I will talk about what I mean [...]

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